FREE LIVE MASTERCLASS

The 5 Genius Types: How to Build a Business Only You Can Run

You're good at what you do, and from the outside you look like everyone else who does it. In 60 minutes live, you'll see which of the five Genius Types is yours, the trap that's been making you look replaceable, and the three-step path from your type to what people will actually pay you for.

Live Tuesday, January 26 · 12:00 PM Mexico City / Puerto Vallarta
(12:00 PM Chicago · 1:00 PM New York · 10:00 AM Los Angeles · 7:00 PM Madrid) ◆ On Zoom ◆ Free to attend

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Free · 60 minutes live · save your seat in 10 seconds.
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WHAT WE'LL COVER

Four things, in sixty minutes.

  1. Why you're not replaceable, specifically. Three layers of you that no model can train on: your Lived Wisdom (what you know because you survived it, not because you read it), your Intuitive Edge (what you sense before you can prove it), and your Energetic Signature (how people feel in your presence). You'll see which of the three is doing the most work in your business right now.
  2. Your Genius Type, and the trap hiding it. Five ways of working, and five ways they get buried. You'll see your gift and the shadow version of it in the same moment: the thing that makes genuinely brilliant people look interchangeable, and the reason it's the one part of you AI can't train on.
    • The Oracle · The Vault
    • The Sanctuary · The Open Door
    • The Intuitive Navigator · The Frozen Compass
    • The Architect · The Machine
    • The Identity Alchemist · The Shapeshifter
  3. What it sounds like when someone's genius gets named out loud. I'll read real founders live, in the room. This is the part a quiz result or a PDF can't do, and it's usually the moment people finally hear their own thing said back to them in words they can use.
  4. The chain from your type to money: positioning → offer → price. Knowing your type doesn't change your income. This is where it stalls for almost everyone, and what actually moves it.

WHAT YOU WALK OUT WITH

Not notes. Four things you can use on Wednesday.

  • Your Genius Type confirmed, and the trap under it named out loud
  • A first draft of the one sentence that says what only you can do
  • A clear read on which of the three is costing you clients: your positioning, your offer, or your price
  • Your next step, and the date it happens

WHO THIS IS FOR

“What's the one thing that's unmistakably mine?”

If that's the question you're sitting with, you're in the right room.

This is for purpose-led coaches, consultants, and founders who are good at the work, tired of sounding like everyone else who does it, and ready to build on what's theirs alone.

It's not for people looking for a marketing tactic. We're going after the thing underneath the marketing.

“She gives more value than I ever expected. Her personalized Handbook gave me a completely different perspective. I still keep it close as a reference.”

Jean-Marc M.

“With Jessie, I built my entire new business model and offers around my Human Design. It's magical to feel this understood.”

Mégane Mayer

“By the end of the process, I finally launched my business.”

Kathy B.

COME PREPARED

Bring your type.

You took the Audit, so you already know which of the five is yours. We start from there. The hour is about what to do with it, not discovering it from scratch.

Have your Handbook? Even better. Bring your sentence and I'll help you sharpen it live.

Haven't taken the Audit yet? Take the free 3-minute Irreplaceable Genius Audit first → You can still come without it, but the class lands like a mirror when you walk in knowing your type.

Jessie Cabello, Brand DNA Strategist and host of the masterclass

YOUR HOST

Jessie Cabello is a Brand DNA Strategist.

Your Brand DNA is the part of you a competitor can't copy and a model can't train on: your lived wisdom, your intuitive edge, and the way people feel in your presence. Jessie helps founders find it and turn it into sharp positioning, offers that fit how they actually work, and pricing that holds.

She's the creator of the Irreplaceable Genius™ System, built on the five elements, Human Design and Gene Keys, with two decades in leadership and brand identity strategy behind it. A mother of two, building from inside a full life in Mexico, teaching the exact thing she lives.

Free to attend. Worth showing up for.

Save your spot with your name and email. Can't make it live? Register anyway and we'll send you the replay.

We'll remind you 24 hours before, one hour before, and the moment we go live.

Tuesday, January 26 · 12:00 PM Mexico City

Save my free spot

Tuesday, January 26 · 12:00 PM Mexico City

12:00 PM Mexico City / Puerto Vallarta · 12:00 PM Chicago · 1:00 PM New York · 10:00 AM Los Angeles · 7:00 PM Madrid